Amazing coffee and local delights in the heart of downtown.
We were tasked with branding Block 1912’s sister location, Monument Coffee Bar, located on Jasper Avenue in the heart of downtown back in 2017. Monument’s concept was simple, a local hot spot where you can get amazing coffee with a rotating selection of local foods from bakeries and farmers markets across Edmonton – fast. We needed to create a logo to resemble just that. So we worked alongside the owners to come up with a simple brand solution, the to-go cup.
Just by glancing at the logo you know you’re able to come in, order a coffee, grab a muffin, and be on your merry way in no time. Like a beacon shinning towards fast paced service, you knew you were in good hands.