Living Benefit is an insurance company that deals in supplemental insurance. Their insurance consultants provide quality Accident Insurance and Sickness Insurance policies to the individuals and families of Alberta. They came to us to create a clean and welcoming brand that promotes longevity. By combing an ‘L’ and ‘B’ we were able to resemble a heart that demonstrates just that. We also use a natural green colour in all of their vast mediums to signify endurance, healing, nature, and protection.
Client: Living Benefit
Creative Services: Brand Identity & Print